Promotion: A Bibliography
Donna J. McCloskey, MLIS, AHIP
Health Information Center
Presbyterian Hospital Huntersville
Huntersville, NC
Ideas for promoting and marketing the consumer health library within your organization and throughout the community it serves.
Articles
Brawn TS. Consumer Health Libraries: What Do Patrons Really Want? Journal of the Medical Library Association. 2005;93(4):495-496.
The author surveyed members of CAPHIS, asking the following questions:
- What do your patrons seem to need or want most from you?
- What consumer health services do the physicians and medical community seem to need or want most from you?
- What seems to be lacking most in the patient’s health information experience?
- What are you most popular services or materials?
Books
Eberhart, GM, ed. The Whole Library Handbook 4. 4th ed. Chicago, IL: American Library Association; 2006:383-408.
- While the chapter on Promotion focuses primarily on public libraries, there is some useful information that could be used in the consumer health library setting.
Salzwedel BA, Green EW. Planning and Marketing. In: Holst, R, ed. The Medical Library Association Guide to Managing Health Care Libraries. 1st ed. New York, NY: Neal-Schuman Publishers; 2000:37-54.
- The Planning and Marketing chapter of this book includes a section on Marketing that deals with the marketing plan itself as well as promotion strategies, including brochures, displays, and special events.
Spatz, M. Answering Consumer Health Questions. 1st ed. New York, NY: Neal-Schuman Publishers; 2008:13-15.
- Chapter 1 of this book contains a section on Promoting and Marketing Your Library Services which has some tried and practical suggestions for promotion.
Websites
Magee, Marty. Marketing a Hospital Consumer Health Collection. National Network of Libraries of Medicine. 2007; http://nnlm.gov/outreach/consumer/marketing_hospital.html.
- This website discusses the Four P’s (products, price, place and promotion), Branding, and Marketing to various audiences.