Donna J. McCloskey, MLIS, AHIP
Health Information Center
Presbyterian Hospital Huntersville
Ideas for promoting and marketing the consumer health library within your organization and throughout the community it serves.
Brawn TS. Consumer Health Libraries: What Do Patrons Really Want? Journal of the Medical Library Association. 2005;93(4):495-496.
The author surveyed members of CAPHIS, asking the following questions:
- What do your patrons seem to need or want most from you?
- What consumer health services do the physicians and medical community seem to need or want most from you?
- What seems to be lacking most in the patient’s health information experience?
- What are you most popular services or materials?
Eberhart, GM, ed. The Whole Library Handbook 4. 4th ed. Chicago, IL: American Library Association; 2006:383-408.
Salzwedel BA, Green EW. Planning and Marketing. In: Holst, R, ed. The Medical Library Association Guide to Managing Health Care Libraries. 1st ed. New York, NY: Neal-Schuman Publishers; 2000:37-54.
Spatz, M. Answering Consumer Health Questions. 1st ed. New York, NY: Neal-Schuman Publishers; 2008:13-15.
Magee, Marty. Marketing a Hospital Consumer Health Collection. National Network of Libraries of Medicine. 2007; http://nnlm.gov/outreach/consumer/marketing_hospital.html.